British households, arise! The time has come to "cut your bills and make your home energy efficient at no upfront cost". You can save the planet, and your hard-earned cash at the same time.
As the media reports on rising energy bills, this offer of energy efficiency improvements from British Gas seems like a good one - gain access to energy efficiency technologies from insulation to smart metering, and reduce your energy usage and bills accordingly. The opportunity is being presented to households as "a forerunner" to the government's much-vaunted "green deal", the scheme to encourage people to waste less energy by allowing them to install efficiency measures for little or no cash upfront, repaying the cost instead by instalments on energy bills in the future. The "green deal" is scheduled to come into effect from late next year.