Tuesday, 11 January 2011

EDF Energy to sponsor London Eye

British tourist landmark the London Eye is to have a French-owned sponsor,
EDF Energy.

Owner Merlin Entertainments announced it has awarded EDF naming rights to
the famous wheel for the next three years, in a deal estimated by media to
be worth about 8 million pounds.

The Eye proved so popular it was made a permanent installation and it is
visited by around 3.5 million people every year.

As part of the deal, the London Eye has agreed to take its electricity from
EDF, which will link the contract with its sponsorship of the 2012 Olympic
Games, Merlin said.

"The London Eye is one of Merlin?s premier attraction brands and recognised
internationally as a 21st century symbol for modern Britain," the company

The Eye is scheduled to reopen later this month after its annual two-week
maintenance period.


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